Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.

Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com

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Get ready to crush Black Friday and Cyber Monday like a pro!

This episode is packed with expert tips and a sprinkle of fun (including a rap battle interlude!) to help you optimize your eCommerce game. Whether you're a seasoned brand or just starting out, we've got you covered with everything you need to know.

In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) delve into strategies and best practices for optimizing your eCommerce site ahead of Black Friday and Cyber Monday.

We cover practical advice on:

- Enhancing user experience: Simplification, faster load times, messaging

- Customer support: Boosting efficiency and setting expectations

- Marketing strategies: Email segmentation, social media, SEO and more

- Promotions: Testing, gamification, and competitor monitoring

- Technical readiness: SSLs, site backups, and analytics

- Affiliate marketing and budget allocation

- Post-sale engagement and loyalty programs

- External factors: Navigating politics and economic conditions

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

We release episodes every Thursday!

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00:00 Teaser

00:34 Rap Battle Break

02:03 Welcome to The ASOM Pod

02:32 Meet the Hosts

04:59 Black Friday and Cyber Monday Strategies

08:08 Inventory Management Insights

14:55 Website Optimization Tips

19:01 Customer Support Strategies

21:05 Marketing Strategies for the Holidays

27:02 Logistics and Shipping Challenges

29:58 Shopify's Reliability During Peak Seasons

31:41 Security Measures and Technical Readiness

32:39 Payment Providers and Transaction Blocks

33:17 Analytics, Email Marketing, and Social Media Engagement

34:33 Pricing Strategies and Competitive Analysis

37:29 Returns and Refund Policies

39:03 Customer Reviews and Packaging

39:47 Sales Forecasting and Affiliate Marketing

43:43 Budget Allocation and Emergency Expenses

46:04 Post-Sale Engagement Strategies

47:41 Wrapping Up and Final Thoughts

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!