Big welcome and thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your subscription needs. Learn more at https://getrecharge.com

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

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In this exciting episode of the ASOM Pod, the team dives into the heated discussion of ‘Brand vs Company.’ Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), as they explore the differences, challenges, and strategies in balancing brand-building with operating a successful company.

They touch upon the importance of personal brand, the significance of brand recognition, and the challenges of balancing financial metrics with long-term brand value.

Real-world examples like Nike, Tesla, and Louis Vuitton illustrate the power of brand equity. The episode provides actionable insights on how businesses can enhance their customer experience and leverage brand strategy for sustainable growth.

Don’t miss out on why brand-building can be crucial and how it can sustain long-term success.

00:00 Introduction and Live Show Recap

01:10 Meet the Hosts

03:40 Brand vs. Company Debate

07:29 Marketing Strategies and ROI

12:02 Branding in Different Industries

18:29 Internal Branding and Company Culture

20:52 Scaling and Positioning

32:20 Building Personal Brands

33:06 The Bathroom Guys Sponsorship

34:02 Shareholder Value vs. Brand Value

34:30 Raising Capital Challenges

35:47 The BattleBox Story

37:27 The Importance of Founders in Brand

41:36 Brand Resilience and Recovery

43:18 Luxury Brands and Market Control

47:05 The Power of Brand in Pet Care

51:27 Advice for Building a Brand

57:52 Episode Wrap-Up and Next Steps

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#asompod #ecommercepodcast #brandvscompany #companyvsbrand #buildingabrand

#dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod

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Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell.

They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC).

Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics.

This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday!

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

00:00 Luxury Ride and Lunch Experience

00:12 Intro: Welcome to the ASOM Pod

00:37 Meet the Hosts

01:58 Black Friday and Cyber Monday Discussion

03:37 Changing Trends in Black Friday Sales

05:21 Challenges and Strategies for Black Friday

09:21 Retail and Distribution Insights

11:50 Creative Black Friday Promotions

26:53 Stories and Lessons Learned

29:12 Exclusive Designs and Limited Time Offers

29:44 Marketing Strategies for Black Friday

30:28 Inventory Management Challenges

33:31 Nightmares and Mistakes in E-commerce

35:10 Planning and Predictions for Black Friday

39:00 The Impact of Inflation and Consumer Behavior

47:39 Final Thoughts and Takeaways

Follow Jimmy Kim at:

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#asompod #ecommercepodcast #blackfriday2024 #cybermonday2024

#eventmarketing #holidaymarketing #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com

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We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation.

- Live event experiences

- How to set goals for live events

- Best practices for maximizing live events

- How to approach others at events

- Andriod vs iphone

Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward.

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

00:30 Welcome to the ASOM Pod

01:02 Meet the Hosts

02:38 Discussing the Value of Events

03:27 Bryan's Perspective on Events

05:12 John's Experience and Goals

07:30 Amir's Insights and Community Building

10:05 The Importance of Relationships

13:17 Setting Goals for Events

18:47 Shifting Mindsets: From Product to People

19:38 Key Takeaways from the Even

t20:18 Building Relationships and Vendor Management

20:45 Innovative Referral Strategies

22:35 Personalization to Reduce Churn

24:33 Insights from Subscription DTC Brands

25:40 Favorite Moments from the Event

30:08 Event Hacks and Maximizing Takeaways

33:24 The Power of Community

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to ASOM Pod, your go-to eCommerce podcast! In this episode, we dive deep into overcoming the seasonal slump with creative business growth tips. Whether you’re in retail eCommerce or running an online business, this podcast offers invaluable insights to tackle the slow summer months.

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) share a wealth of strategies to navigate the summer lull in business while balancing personal pursuits.

Looking to boost your SaaS outreach? Interested in direct-to-consumer strategies? We cover it all in this episode of ASOM Pod, the ultimate eCommerce and business podcast. Don’t miss out on expert advice to navigate the challenges and seize opportunities in your industry.

Tune in now and discover actionable tips to revitalize your business this summer. Subscribe to ASOM Pod for more episodes on eCommerce, retail, and business growth strategies.

Please like, subscribe and share! It helps us know you’re enjoying the show!

00:00 Introduction and Banter

00:14 Welcome to the ASOM Pod

02:44 Summer Lull in Business

03:44 Fireworks and Fun

04:46 Dealing with Seasonality

10:14 Agency Life and Enterprise Deals

18:49 Sales Strategies and Cold Outreach

31:48 Understanding Demand Generation

32:21 Navigating Contract Challenges

32:58 Hot Tips for Sales Success

35:07 Combating Summer Lulls in Business

40:32 Creating Engaging Events

51:37 Summer Plans and Personal Hobbies

53:41 Leveraging Work-Life Integration

01:00:14 Conclusion and Teasers for Next Episode

Follow Jimmy Kim at:

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-

#ASOMPod #ecommercepodcast #podcast #Beatingtheseasonalslump #Creative_Tips_for_Business_Growth

Scaling Strategies and Challenges: Insights from the ASOM Pod

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Welcome to ASOM Pod! In this video, I share invaluable tips on scaling your business successfully. Whether you’re a seasoned business owner or aspiring entrepreneur, scaling up can be daunting but rewarding. I discuss proven strategies for expanding your business, increasing your customer base, and enhancing operational efficiency. Discover how to overcome common challenges and effectively scale your following, ensuring sustainable growth. Ready to elevate your business game? Hit play now and embark on your journey to scaling up your business!

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive deep into the concept of scaling within businesses, sharing personal experiences, setbacks, and lessons learned.

From investing in people and the importance of processes to dealing with failures and making strategic hires, the conversation spans diverse perspectives in e-commerce, agency operations, and software as a service (SaaS).

The episode offers valuable advice for business owners and entrepreneurs looking to grow their organizations sustainably, highlighting the need for patience, communication, and effective leadership.

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction and Welcome

00:38 Meet the Hosts

02:02 Scaling in Business

02:45 Challenges of Scaling

04:18 Scaling in Different Industries

14:52 Scaling Failures and Lessons Learned

30:06 Turning Hobbies into Careers

30:43 SEO Success Story

32:53 Trust and Betrayal in the Workplace

35:22 Scaling Content Creation

37:16 Agency Challenges and Strategies

40:02 Hiring and Team Building Insights

46:49 Leadership and Understanding Roles

56:22 Final Thoughts and Future Topics

Follow Jimmy Kim at:

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#ASOMPod #ecommercepodcast #podcast #scalingyourbusiness #dtc #businesstips #ecommercebusiness #ecommercetips #Thechallenge

Harnessing Social Media: Real Stories and Practical Strategies for Business Growth

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In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) about utilizing social media for business growth.

They share actionable insights, personal stories, and experiences to highlight the pivotal role of genuine engagement and authenticity in building an online community. Discussions include how to navigate the challenges of competitor criticism, the dynamics of leveraging social media for business success, and overcoming different stages of business growth.

The episode emphasizes the strategies for enhancing social media presence, from humanizing professional relationships to scaling businesses, with a teaser on future content about business scaling.

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction and Guest Introductions

01:49 Jimmy Kim’s Social Media Journey

03:29 The Power of Community and Social Media

04:10 Building a Personal Brand on Social Media

08:53 Strategic Moves and Key Learnings

11:48 Engagement and Authenticity in Social Media

13:21 Success Stories and Impact

20:47 Challenges and Persistence

31:10 The Rise of TikTok: A New Era

31:53 Navigating Virality and Its Challenges

32:47 Success Across Multiple Channels

35:17 Leveraging AI and Tools for Content Creation

37:07 Building Authentic Social Media Presence

42:05 The Importance of Genuine Engagement

52:29 The Role of Agencies in Social Media

01:00:48 Concluding Thoughts and Future Episodes

Follow Jimmy Kim at:

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#ASOMPod #ecommercepodcast #podcast #socialmediamarketing #socialmediabusiness #b2bsocialmedia #ecommercetips #dtc

Will A.I. Take Your Job?

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How dos A.I work with the future of eCommerce, SaaS, and Agency? - EP03

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) explore the transformative impact of AI across various industries.

Through personal anecdotes and expert analysis, they discuss AI’s current use cases, its future potential, and the pivotal changes it brings to job markets and business structures.

Emphasizing efficiency and technological adaptation, the hosts also share strategies for leveraging AI to maximize corporate benefits.

The episode invites listeners to engage via YouTube and social media, and wraps up with the debut of the AI-generated outro song ‘Android Love.’

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction and Pizza Talk

00:26 Welcome to the ASOM Pod

00:56 Meet the Hosts

02:08 Diving into AI

03:12 The Future of SaaS and AI

06:06 AI in Marketing and Business

17:05 Customer Service and AI

32:16 Using AI for Summarization and Prioritization

32:53 AI in Customer Service and Internal Tools

34:01 Exploring Auto-GPT and Data Applications

35:28 The Future of AI in Business and Employment

37:21 AI’s Role in Social Media and Personal Assistance

44:14 AI in Legal and Compliance Work

55:08 Advice to Our Younger Selves

59:46 Conclusion and Future Topics

Suno AI Generated Music:

https://suno.com/

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#ASOMPod #ecommercepodcast #podcast #aipodcast #ecommercetips #ecommercebusiness #ecommerceexperts #businessideas

Loyalty and the Future of SaaS: Engaging Communities in the Digital Age

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In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) discuss the evolving concept of loyalty amid personal tales and industry insights. They discuss personal midlife crises, the excitement of acquiring cars and baseball cards, and the critical role of loyalty in the digital age.

The conversation shifts to the future of Software as a Service (SaaS), featuring a lively debate with contrasting viewpoints. The discussion highlights the importance of brand loyalty through community-building, customer experiences, and digital engagement.

The hosts emphasize excellent customer support, and contrast approaches between software companies and e-commerce brands.

The episode includes gratitude for the audience, a discussion on combating scams on digital platforms, and a teaser for the next episode.

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Midlife Crisis and Car Purchases

00:48 Baseball Cards and Collectibles

01:23 Welcome to the ASOM Pod

01:40 Discussing Loyalty in the Digital Age

05:10 Brand Loyalty and Consumer Behavior

13:47 The Power of Community in Brand Loyalty

15:38 Customer Service and Loyalty Programs

20:01 BattlBox: Building Loyalty Through Community

28:52 Customer Service Stories: Hello Bello and Chewy

31:16 Retail Loyalty vs. Digital Experience

32:05 The Importance of a Good Product

33:12 Founders and Social Media Engagement

35:52 Humanizing Brands and Customer Experience

36:46 B2B Loyalty: Partner vs. Vendor

38:38 Human Connection in Software Support

52:29 Subscription Models and Customer Loyalty

58:17 Wrapping Up: Final Thoughts on Loyalty

Follow Jimmy Kim at:

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#ecommerce #ecommercepodcast #customerloyalty #ecomloyalty #doesloyaltywork #ecompod #asompodcast #podcast

Welcome to the ASOM Pod: Ecom Insights from Four Industry Perspectives

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In the inaugural episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)— introduce themselves and their backgrounds and discuss the inception and goals of the podcast.

They dive into the dynamics of e-commerce, touching on the shift from traditional retail to direct-to-consumer models, the importance of omni-channel strategies, and emerging trends like TikTok Shops and Amazon’s evolving role.

The conversation highlights the significance of community within the industry, as well as the impact of consumer behavior and market changes. The hosts underscore the value of sharing their diverse experiences to provide actionable insights for entrepreneurs and businesses navigating the e-commerce landscape.

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction to the ASOM Pod

00:21 Meet the Hosts

01:57 The Origin of the ASOM Pod

02:16 The Value of Sharing Best Practices

04:23 Building a Community of E-commerce Experts

14:07 The Future of E-commerce

32:10 Mastering Supply Chain Control

32:36 The Turkey Connection and Thanksgiving Tradition

33:23 Transitioning to Retail: Costs and Benefits

35:04 Retail Legitimacy and Price Sensitivity

35:43 Independent Pet Stores and E-commerce Impact

39:37 Omni channel Strategies and Generational Shifts

45:28 Consumer Behavior and Market Evolution

46:31 The Future of E-commerce and Subscription Models

51:35 Amazon’s Influence and Brand Recognition

55:02 Conclusion and Next Episode Teaser

Follow Jimmy Kim at:

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#ASOMPod #ecommercepodcast #podcast #ecommerce #ecommercetips #ecommercebusiness #ecommercesuccess #businessgrowth #businesspodcast