Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.

Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/

_______

In this jam-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) take a deep dive into the rapidly evolving world of eCommerce, focusing on the game-changing platforms TikTok Shop, Temu, Shein, and Amazon. They explore how these platforms are revolutionizing consumer behavior and what it means for American brands trying to stay competitive in a landscape dominated by direct-to-consumer sales from China.

From challenges faced by traditional retailers to the importance of branding and quality control, this episode covers it all. Plus, don’t miss the heated debate on whether brands should lose money to gain market share and what future strategies businesses must adopt to thrive on these new platforms!

Join the ASOM Pod squad as they:

* Unpack how TikTok Shop and Temu are taking over the global eCom scene

* Dive into how Chinese DTC sales are shaking the table for American brands

* Argue whether brands should play the long game and lose money to win market dominance

* Reveal the tough shipping and quality standards these platforms demand

* Spill the secrets of why strong branding and consumer trust are make-or-break in eCommerce

Whether you’re a seasoned eCom pro or just getting started, this episode is stacked with fresh takes and expert insights on how to crush it in the ever-changing world of online retail. Don’t miss out!

_______

00:00 Teaser Trailer

01:39 Intro to The ASOM Pod

03:26 Discussing TikTok Shop and eCommerce Trends

04:32 The Role of Impulse Buying and Inflation

06:35 Exploring TikTok Shop's Funnel and Strategy

09:14 Challenges and Opportunities for Brands on TikTok

12:32 TikTok Shop's Impact on Brand Awareness

14:37 TikTok Shop's Customer Experience and Policies

24:07 Knives and TikTok Shop

25:21 YouTube's Revenue Potential

27:20 Economic Policies and Trade Deficit

30:14 Temu and Direct Selling

34:05 Amazon's New Strategy

42:22 Future Topics

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!