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Research plays a major role in what shows get on the air. But how does it work and what are they looking for? Steve Leblang is a media research expert. From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected. And he talks about how accurate those political polls are.
Listen to more podcasts like this: https://wavepodcastnetwork.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By Ken Levine - Wave Podcast Network4.8
457457 ratings
Research plays a major role in what shows get on the air. But how does it work and what are they looking for? Steve Leblang is a media research expert. From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected. And he talks about how accurate those political polls are.
Listen to more podcasts like this: https://wavepodcastnetwork.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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