Books are only effective when they serve a specific job of work.

In this week’s episode, I spoke with Kristi Linebaugh, who’s been an integral part of our team for years—guiding new authors through the first critical steps of turning their ideas into conversation-starting books. From helping clients overcome early hesitation to refining raw concepts into clear, compelling outlines, Kristi plays a vital role in setting the tone for successful book projects.

We talked about why so many people get stuck at the starting line—imposter syndrome, decision fatigue, chasing trends—and how a guided strategy call brings clarity and confidence. Kristi explains how she helps authors shift from “how can I talk about everything I do?” to “how can I start a conversation with the right reader?” She also walks through our outlining process, which gives authors a structured plan so they can show up energized and prepared, not overwhelmed.

This episode is especially valuable for anyone who’s ever felt unsure about what to include in their book—or worried about giving too much away. Kristi offers practical, repeatable strategies to focus your message, tell stories with real business relevance, and avoid the common trap of turning your book into a pitch instead of a pathway.

I always enjoy conversations with Kristi—she brings both warmth and wisdom to every part of the author journey.

SHOW HIGHLIGHTS

Show notes & video: 90minutebooks.com/podcast/199

Kristi Linebaugh:

Website: 90 Minute Books

LinkedIn: Kristi Linebaugh

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