This content provides an introduction to marketing planning and event execution, detailing that marketing plans encompass goals, target markets, strategies, budgets, and timelines. Artificial Intelligence profoundly impacts this field, utilizing Machine Learning and Deep Learning to analyze consumer behavior, predict market trends, and automate data analysis, thus freeing human creativity for strategic development. The marketing advertisement design process involves AI-assisted market research, strategic design, generative AI for text content, ad production, A/B testing, diverse channel release (social media, search engines), and effect evaluation. A marketing proposal's structure is also outlined, covering objectives, market analysis, target customers, strategy, activities, budget, and risk assessment. Tools like Notion AI and Gamma AI are mentioned for practical use.

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