Our world is changing rapidly and with new generations of consumers coming to the market, notably Generation Zs, how will brands adapt? And is Taiwan itself ready for these changes? In this episode, we look at how Gen Zs behave and affect the world around them, and we ask ourselves whether Taiwan itself can be compared to a Gen Z.

8秒鐘你可以做什麼？這8秒可能就是改變品牌的決勝關鍵。在這個瞬息萬變的世代，台灣品牌該怎麼面對主宰這個市場的Z世代消費者們？在本集中，我們將探討Z世代的行為方式對於周圍世界的影響，並一起探討：我們是否可以將台灣和與Z世代相提並論？

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