In May 2020, Taiwan's president announced the nation's focus on the Taiwan brand.
But is managing a country brand really that simple?
And what role should the government have in terms of country branding?
Admittedly, there is progress to be made, but there are also great case studies that show how it can be done.
And as Borat would say: "That's very Nice".
在2020年的五月, 蔡英文總統宣布台灣應該要專注在建立台灣品牌上。但是管理一個國家的品牌真的如此簡單嗎?而政府在管理台灣品牌扮演的角色又是什麼?
坦白來說,我們離品牌成功之路還有一段距離,但是這世界上還是有很多成功的國家品牌值得我們效仿就像芭樂特會說“這是很棒的”!
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