It is one thing to say that Taiwan is "Friendly" and "Caring". It is another to deliver that message consistently and at every level of society.

A country brand must live and breathe what it says it is about.

In this episode, we look at how well Taiwan lives up to its brand image.

Warning: Feelings may be hurt in the process, but facing reality is the first step towards getting it right.

常常有人說台灣是友善、充滿關懷的，但如何實踐這份美好並且傳遞到世界各個角落，則是另一回事。對於一個國家品牌而言，保持言行一致是非常重要的。

這集影片中，我們看看台灣面對國家形象如何自處。

注意：真心話也許會有些傷人，但面對事實才是往前邁進的第一步。

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