A name is more than just a name. They announce who the brand is, what the brand believes in.

Memorable names have meaning and are memorable.

So why do Taiwanese businesses struggle so much in this domain?

品牌名字不只是名字，它相當於一個品牌的自我介紹，也代表著品牌的信仰價值。

品牌名稱除了要具有意義，還要能夠留下記憶點。

這集我們探討：為何台灣企業在命名時會如此容易卡關？

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