June 09, 2026

EP2: AI-Driven Sales: Proof, Like, Trust

20 minutes

87% of sales organizations are already using AI which means AI is not your advantage anymore. This episode breaks down where AI actually moves the number in a complex sales environment, the PLT framework that separates teams saving time from teams growing revenue, and the one question every board member should be asking their CRO before approving another dollar of AI budget.

In this episode:

[00:00] Cold open: the best salespeople are using AI quietly and buyers can already tell the difference

[01:30] The pattern: AI lowered the floor and raised the ceiling at the same time

[04:00] The reframe: if your only AI story is "we generate more outreach faster," you just pissed off your entire market

[06:30] Where AI actually moves the number: the 8 highest-return workflows in sales

[09:00] The stat leaders skip: 72% of sales orgs save time with AI and reinvest it into nothing of high value

[12:00] PLT, Proof, Like, Trust: where AI is exceptional, where it buys back time, and where it's dangerous

[16:00] Takeaway: the one question to ask your CRO before approving another dollar of AI budget

If this was useful, send it to a sales leader still measuring AI by hours saved instead of deals won. New episodes every week on Prompting Revenue.

Connect with Brett:

Join the Build AI Community: https://build.brettjansen.ai/

LinkedIn: linkedin.com/in/brettjansen

Work with Brett: brettjansen.ai

...more

View all episodes

By Brett Jansen