More than a million people a month type the same five words into Google. Most of what they find is either panic or false comfort. This episode is neither.

Brett pulls the actual data not the headlines and shows why the numbers are being read backwards. AI-attributed layoffs rank fifth among the real reasons companies cut jobs in 2026. Layoff announcements are running 43% below this time last year. Unemployment is sitting in the low 4s. That is not a collapsing labor market.

But something real is happening, and Brett names it precisely: AI is not eliminating jobs. It is unbundling two things that have always traveled together doing the work and owning the outcome. The price of doing the work is collapsing to near zero. The price of owning the outcome is not. That one shift changes everything about how you should be positioning yourself in the next 18 months whether you are a BDR, a mid-career VP, or an executive trying to figure out which of your people will still be standing.

In this episode:

If this changes how you think about your role or your team in the next cycle, send it to one person who is still trying to out-skill the machine instead of out-owning it.

New episodes every week on Prompting Revenue.

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November 30th, 2022, a research lab with fewer than 800 employees put a chatbot on the internet. One million people signed up in five days. A hundred million within two months. No consumer product in history ramped that fast. This episode is the full picture of OpenAI, how it got into the lead, what it's actually building behind ChatGPT, and the very real cracks underneath one of the most valuable companies the private markets have ever produced.

In this episode:

If this changes how you think about the AI vendor decisions your organization is making right now, send it to one leader who is about to standardize on a platform without asking the harder questions. New episodes every week on Prompting Revenue.

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60% of corporate America is stuck in early AI experimentation with no clear path to scale. They bought the tools. They skipped the strategy. This episode breaks down why the bottleneck was never the technology, it's the people, the culture, and the gap between what leadership thinks is happening and what employees are actually experiencing.

In this episode:

If this reframed how you think about AI adoption inside your org, send it to one people manager who's still waiting for IT to figure it out. New episodes every week on Prompting Revenue.

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The International Energy Agency just put a number on something most leaders are already paying for and almost none of them can see. AI data center electricity use jumped 50% in a single year. That cost doesn't stay in a data center, it lands in your renewal pricing, your usage caps, and the strategic bets you're about to make for 2027. This episode goes underneath the software layer to the physical one the whole thing depends on.

In this episode:

If this reframed how you think about the AI tools you're buying, send it to one executive who's about to sign off on an AI budget. New episodes every week on Prompting Revenue.

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A sales team found $2.5M in new pipeline without hiring anyone or buying a new list. They pointed AI at their call recordings. An 82-year-old bank freed up 70% of its people's time. A grocery chain used AI to figure out how many bananas to stock. Three companies with nothing in common made the exact same move and this episode shows you how to make it inside your own business.

In this episode:

If this was useful, send it to one person who owns a number or is responsible for an expensive problem. New episodes every week on Prompting Revenue.

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87% of sales organizations are already using AI which means AI is not your advantage anymore. This episode breaks down where AI actually moves the number in a complex sales environment, the PLT framework that separates teams saving time from teams growing revenue, and the one question every board member should be asking their CRO before approving another dollar of AI budget.

In this episode:

If this was useful, send it to a sales leader still measuring AI by hours saved instead of deals won. New episodes every week on Prompting Revenue.

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A 10-person company just out-executed a thousand-person competitor, same market, same month. The advantage wasn't better AI. It was fewer people standing between the idea and the implementation. If you run a lean team, this episode tells you exactly where to point AI first and what to ignore until you're ready.

In this episode:

If this landed, send it to one person who runs a lean team and thinks their problem is headcount. It's probably not. New episodes every week on Prompting Revenue.

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