For most of marketing history, the industry ran on intuition. A great campaign was a great idea. A strong brand was a strong feeling. And measurement was something that happened after the fact, if at all. AI is ending that era not by replacing creativity, but by replacing guesswork. This episode breaks down where AI marketing investment is actually paying off, what's changing inside marketing team structure and budget, and the gap between adoption and integration that's leaving $200 billion in ROI on the table.

Three reasons you need to hear this:

In this episode:

If your marketing team is using AI but nobody's asked whether it's actually working, send this to the person on your leadership team still measuring activity instead of outcomes.

New episodes every week on Prompting Revenue.

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Google didn't win AI by building the best model. It won by making Gemini impossible to avoid, buried inside Search, Workspace, and soon every iPhone on earth. This episode breaks down what Gemini actually is across the entire Google stack, where it earns a real seat in your workflow, and where it's just noise dressed up as innovation.

Three reasons you need to hear this:

In this episode:

If this changes how your leadership team talks about Google's position in AI, send it to the one person on your team who still calls Google "a distant number two."

New episodes every week on Prompting Revenue.

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Activity is up. Productivity isn't.

Most companies rolled out AI, watched usage climb, and called it progress. The drafts multiplied. The decks multiplied. The dashboards multiplied. What didn't move was how the business actually runs. This episode breaks down why AI is making most organizations busier instead of better and what it actually looks like when AI is working inside a business versus sitting on top of it.

Three reasons you need to hear this:

In this episode:

If this raises uncomfortable questions about how AI is showing up in your operating model, send it to one leader who is still measuring AI by licenses and pilot counts instead of time, margin, and speed of decision. New episodes every week on Prompting Revenue.

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Forty-nine. That's how many Fortune 500 shareholder letters used the exact same sentence structure in 2023. By 2025, that number hit 208. Same four words, different companies, different industries, different leaders. Barron's clocked it before Brett did, and once you see it, you can't stop seeing it.

This episode is about what happens when communication, the one function nobody expected AI to touch first, starts running through the same model at the same companies at the same time. Brett's argument is simple: AI didn't kill original thinking, it made the average version of it free. Which means the leaders who still have a real point of view just became the scarcest asset in the building.

In this episode:

If you've read a press release, a pitch deck, or a LinkedIn post this year that felt like it could've come from any company, send this to the person who wrote it.

New episodes every week on Prompting Revenue.

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More than a million people a month type the same five words into Google. Most of what they find is either panic or false comfort. This episode is neither.

Brett pulls the actual data not the headlines and shows why the numbers are being read backwards. AI-attributed layoffs rank fifth among the real reasons companies cut jobs in 2026. Layoff announcements are running 43% below this time last year. Unemployment is sitting in the low 4s. That is not a collapsing labor market.

But something real is happening, and Brett names it precisely: AI is not eliminating jobs. It is unbundling two things that have always traveled together doing the work and owning the outcome. The price of doing the work is collapsing to near zero. The price of owning the outcome is not. That one shift changes everything about how you should be positioning yourself in the next 18 months whether you are a BDR, a mid-career VP, or an executive trying to figure out which of your people will still be standing.

In this episode:

If this changes how you think about your role or your team in the next cycle, send it to one person who is still trying to out-skill the machine instead of out-owning it.

New episodes every week on Prompting Revenue.

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November 30th, 2022, a research lab with fewer than 800 employees put a chatbot on the internet. One million people signed up in five days. A hundred million within two months. No consumer product in history ramped that fast. This episode is the full picture of OpenAI, how it got into the lead, what it's actually building behind ChatGPT, and the very real cracks underneath one of the most valuable companies the private markets have ever produced.

In this episode:

If this changes how you think about the AI vendor decisions your organization is making right now, send it to one leader who is about to standardize on a platform without asking the harder questions. New episodes every week on Prompting Revenue.

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60% of corporate America is stuck in early AI experimentation with no clear path to scale. They bought the tools. They skipped the strategy. This episode breaks down why the bottleneck was never the technology, it's the people, the culture, and the gap between what leadership thinks is happening and what employees are actually experiencing.

In this episode:

If this reframed how you think about AI adoption inside your org, send it to one people manager who's still waiting for IT to figure it out. New episodes every week on Prompting Revenue.

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The International Energy Agency just put a number on something most leaders are already paying for and almost none of them can see. AI data center electricity use jumped 50% in a single year. That cost doesn't stay in a data center, it lands in your renewal pricing, your usage caps, and the strategic bets you're about to make for 2027. This episode goes underneath the software layer to the physical one the whole thing depends on.

In this episode:

If this reframed how you think about the AI tools you're buying, send it to one executive who's about to sign off on an AI budget. New episodes every week on Prompting Revenue.

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