John Baronello (VP of Digital Transformation at Merkle Cardinal Path) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

John Baronello (VP of Digital Transformation at Merkle Cardinal Path) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

EP2 featuring John Baronello from Merkle Cardinal Path

Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future".&nbsp;But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising.&nbsp;

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Technology

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Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future".  But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising. 

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EP2 featuring John Baronello from Merkle Cardinal Path

EP2 featuring John Baronello from Merkle Cardinal Path