The Influential Communicator

[EP.2] How to Communicate to Convert in the DM's with Richard Moore

Listen Later
How To Communicate To Convert In The DM's With Richard Moore


Richard Moore is an influential communicator, a sales expert and a seasoned revenue consultant to 8 and 9-figure businesses. With over 17 years of experience in the space, Richard’s core focus is now on helping solopreneurs, elite consultants and business owners master the art of social selling through his LinkedIn Client Accelerator.


In this episode, we dive deep into tactical advice to help you communicate to convert in the DM’s without feeling salesy.

Listen in to learn more!


WHAT WE DISCUSS:


  • [00:28] - Who is Richard Moore
  • [01:43] - How Richard got started in sales
  • [05:00] - How often does Richard get cold DMs on LinkedIn?
  • [06:20] - What kind of pitches are annoying?
  • [08:14] - How Richard turned someone who’s prospecting him into a paying client!!
  • [08:42] - How to reach out to decision-makers on LinkedIn
  • [11:30] - 2 essential elements for pitching cold prospects
  • [16:18] - Why is Content so crucial for conversion?
  • [20:50] - Should you outreach through video, voice message, or text on the first message or outbound call?
  • [27:15] - Using your voice for influence in the sales process 
  • [30:52] - How to pick up the momentum when you’ve been ‘ghosted’ by a lead
  • [35:56] - How to go for the “ask” without feeling salesy
  • [40:32] - Who Richard looks up to as an influential communicator


    • VALUABLE INSIGHTS AND KEY TOPICS:


    • Why cold messaging without context or relevance is a hard sell in 2022.
    • How to spark intrigue and find commonality when conducting outbound outreach. 
    • 3 steps to selling more in the DM’s.
    • How to use leverage to win more revenue. 
    • How to accelerate familiarity and ‘warm’ future client’s through content.
    • It takes 32 touches in the online world before somebody decides to buy from you!
    • In cold calling or messaging, you might get it wrong…but focus on progress over perfection and iterating as you go.
    • There’s a time and place for intensity in the sales process. 
    • Tips to re-engage prospects who have gone cold.


      • 3 STEPS TO CLOSING MORE DEALS IN THE DM's:
      1. Content 
      2. Engage in the DM’s 
      3. Discovery call and close


        4. 2 ESSENTIAL ELEMENTS IN COLD PITCHING:


        1. Relevance
        2. Leverage


          3. NOTABLE QUOTES:


          • [11:44] - “The first thing you need is relevance. I can't sell you shoes if you have no feet.” - Richard Moore


          • [16:36] - “You can't cold approach people as well as you can warm approach them with content.” - Richard Moore


          • [17:58] - “When you have familiarity, trust starts coming in.” - Richard Moore



          USEFUL RESOURCES:


          Connect with Richard Moore: 

          https://www.linkedin.com/in/richardjamesmoore/

          https://www.instagram.com/the.richard.moore/

          www.therichardmoore.com


          Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast


          Connect with Ravi Rajani:

          https://www.linkedin.com/in/ravirajani/

          https://www.tiktok.com/@theravirajani

          ...more
          View all episodesView all episodes
          Download on the App Store
          The Influential CommunicatorBy Ravi Rajani
          • 5
          • 5
          • 5
          • 5
          • 5

          5

          18 ratings