Knowing when to turn off a Facebook Ads Campaigns, Ad Sets or Ads is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience and mindset.

If you've ever asked yourself, should I turn off this Ad or this Ad Set, or should I let it run a little longer, this weeks podcast episode is for you...

What You'll Learn

• What the Facebook Learning Phase is all about
• How the Learning Phase affects the performance of your Ads
• How long I let my Facebook Ads run for before turning them off, if at all
• The metrics I use to decide if and when to turn off a Campaign, Ad Set or Ad
• The thresholds of those metrics I'm looking for
• How Ad Variance affects your decision making
• And so much more...

Resources

• Ad Variance For Authors: Listen to Episode 17 of the Podcast
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]