Looking at spreadsheets of data from your Amazon Ads Account isn't everybody's cup of tea, but without taking the time to dive into your Amazon Ads Reports, you can be missing out on a lot of opportunity to really ramp up your Amazon Ads results.

So, in today's episode, I'll be sharing the 5 key Amazon Ads Reports I use when managing Amazon Ads for authors and how you can use them to take your Amazon Ads to the next level.

WHAT YOU'LL LEARN

RESOURCES

Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.

Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.

In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkit

WHAT YOU'LL LEARN

• Why tracking is so important
• The stats to track with your Amazon Ads
• The importance of identifying trends and patterns
• The dangers of target duplication
• A free tool to help you track your Amazon Ads
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Amazon Ads Management
• Email Matt: [email protected]

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.

The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.

Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.

Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...

WHAT YOU'LL LEARN

• A summary of what Sponsored Brands are
• How to use Sponsored Brands Category Targeting to discover new keywords to target in other Campaigns
• The one major drawback to Sponsored Brands Category Targeting
• How to structure your Sponsored Brands Category Targeting Campaigns
• The costs associated with Sponsored Brands Category Targeting and how to control them
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of:

• Your Author Name
• Your Book Titles
• Your Series Titles

Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books.

Yes, you should be protecting your Author Brand, without a doubt, but there is a downside to branded keywords, in that it can substantially restrict how many new readers Amazon Ads can bring into your world.

On today's episode, I'm diving into how and when to use Branded Keywords with your Amazon Ads...

WHAT YOU'LL LEARN

• What branded keywords actually are
• The importance of protecting your Author brand on Amazon
• Why branded keywords and ASINs can restrict your Automatic and Category Targeting Campaigns
• How to run specific branded keyword and ASIN Campaigns – and why you should
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Scaling your Amazon Ads can seem daunting, overwhelming and a long way off if you're brand new to advertising your books on Amazon; but it doesn't have to be.

Scaling is actually very simple and we often make it more complicated than it needs to be. Once you know 'what' to scale, the 'how' becomes much easier to implement.

And that's what I'm covering in today's episode...How to start scaling your Amazon Ads.

WHAT YOU'LL LEARN

• What scaling really is
• Are you ready to scale?
• Where to find scaling opportunities in your Amazon Ads account?
• What do you do with these scaling opportunities?
• How do you scale your Amazon Ads?
• Why finding new scaling opportunities is so critical for Amazon Ads
• Expectations to keep in mind when scaling Amazon Ads
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tools: The Amazon Ads Toolkit
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it's happening?

That's exactly what I am going to share with you in today's episode.

WHAT YOU'LL LEARN

• The metrics you need to focus on to diagnose your Amazon Ads
• The conversion rates of different placements and targets
• Why Amazon Ads are only part of the puzzle
• The biggest driver of Amazon Ads success
• And so much more

RESOURCES

• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Amazon Ads bidding is somewhat of a controversial topic with so many conflicting opinions, it can be difficult to know which way to turn and how to bid with your Amazon Ads.

In today's episode of the Author Ads Academy Podcast, I hope to clear things a little for you, by diving into how the Amazon Ads Algorithm works and ultimately, based on the many Amazon Ads Accounts I manage, how I believe you should be bidding on your Amazon Ads.

WHAT YOU'LL LEARN

• How the Amazon Ads Algorithm works
• How much you should be bidding on your Amazon Ads
• The 2 different approaches you can take to Amazon Ads bidding
• A tip for generating high-profit sales through strategic bidding and keyword selection
• How to figure out what your starting bid should be
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

We are taking a little break from the tactical side of Amazon Ads this week and looking at one of, if not, 'the' most important tool in your Amazon Ads belt; mindset. Without this, your Amazon Ads are going to become a frustration that you'd just rather not deal with; you'll make poor decisions when working on your Ads and drive your results into the ground.

With a good mindset, however, you will always see opportunity with your Amazon Ads and will make strategic decisions with confidence.

WHAT YOU'LL LEARN

• The most important internal tool you need to run successful Amazon Ads
• Acting on emotions rather than strategy – and which one wins. Always.
• The biggest lesson I've learned from running thousands of Amazon Ads Campaigns
• How to accept that you are not in full control of your Amazon Ads
• How long you should leave Amazon Ads to run untouched when first launching
• Amazon Ads Attribution and Big-Picture-Thinking
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Amazon Ads can waste a lot of money on irrelevant keywords and ASINs, that, if not dealt with, can stack up to a staggering amount of ad spend on targets that generate zero sales and zero page reads.

Not a good situation to find yourself in.

Naturally, there is going to be some wasted Ad Spend as you put the feelers out there and find out what will and won't work for your books, but within a few weeks, you should have collected some good data and you will be able to figure out where you can 'trim the fat' and stop spending money on things that aren't working.

You do this with negative targeting – and that's exactly what I'm diving into in today's episode...

WHAT YOU'LL LEARN

• What negative targeting is
• A brief case study of what happens when you don't use negative targeting
• The thresholds I use when negative targeting
• How often to perform negative targeting in your account
• A controversial way of using negative targeting
• My (less-controversial) approach to negative targeting
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I'll be walking you through what the 3 Keyword Match Types are, the intricacies between them, as well as how and when to use them.

Each Keyword Match Type plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level.

WHAT YOU'LL LEARN

• The 3 different Keyword Match Types
• The key differences between a Keyword and a Search Term
• The 5 words that are ignored in all Amazon Ads Keywords
• A deep-dive into each of the 3 Keyword Match Types
• The funnel structure I use for Amazon Ads Keywords
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]