The terminology used in the world of Facebook Ads can be pretty daunting if you're brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should be using ABO or CBO? 

Today's episode is going to answer that question for you, as I'll be sharing my recommendation as to which one you should be using as well as providing you with the reasons why I believe you should do the same.

• The basics of the Facebook Ads Structure
• What ABO stands for, as well as the pros and cons of using it
• What CBO stands for, as well as the pros and cons of using it
• My recommendation for whether to use ABO or CBO and why

• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

In today's episode, we're going to go deep into finding what your why is, how to stop paying attention to what society says you should do and instead live the life that you want to live. 

This is going to be a slightly different sort of episode and whilst still related to advertising your books, it's going to help you gain clarity on what you want in your life and how you can actually achieve your goal of becoming a full-time author.

Writing and publishing books is an amazing opportunity we have as authors, but if there’s no purpose behind why you’re doing it, you have to ask yourself the question...WHY. 

Why are you writing books? Why are you spending your time writing, editing, marketing, advertising, and all the other aspects that go into publishing books?

As author and speaker, Simon Sinek says, what is your WHY?

• How to discover what it really is that you want in your life
• How to stop listening to 'society' about what it is that you 'should' do and instead live the life that 'you' want to live
• Discover how to gain clarity on what you do every single day
• The importance of defining a target, a goal, and what you need to do to achieve that target

• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE: Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work.

Ads definitely do work, but before you spend a penny/dime on them, there are a few crucial, fundamental things you need in place in order to build a solid foundation for your books and for your ads.

And that's exactly what we're going to talk about in today's episode.

• The 2 most important elements of advertising
• How to build up a picture of who your readers really are
• The number 1, fundamental building block to running successful ads for your books
• The 6 key elements of a rock solid book product page

• Show Notes: Episode 5 Show Notes
• Reedsy Formatting Tool: Reedsy Book Editor
• Vellum Book Formatting Tool: Vellum
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time investment.

Today, I'm going to be sharing with you how much I recommend you should be spending on ads if you're just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend.

• How to earn $1000 per month from your books with ads
• The numbers you need to be crystal clear on
• The importance of Cost-Per-Click and Conversion Rate and how they impact the royalties you earn from your books
• Customer Lifetime Value; what it is and how it affects your ad spend
• My recommendation on how much you should spend on ads if you're just getting started

• Work One-on-One with Matt: Author Ads Power Hours
• Episode 2, Which Ads Platform Should First Time Authors Use To Advertise Their Books: https://matthewjholmes.com/episode2/
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

Today, I’m going to share a Case Study of mine where I have so far spent a total of £370 / $520 to advertise 3 Permafree books with Amazon Ads and Facebook Ads.

I’ll also be sharing how much I spent on each ad platform, which platform delivered the best results, whether it was worth the time and money investment, and ultimately, whether advertising a Permafree book is right for you. 

• Which books I'm advertising and why
• How much I've spent so far and what I'm spending now
• Which ads platform is delivering the best results
• Is it worth the time and money investment to advertise a free book?
• Is advertising a free book right for you?

• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

There are 3 big advertising platforms that authors use the majority of the time; Facebook Ads, Amazon Ads and BookBub Ads.

Maybe you've seen conflicting information and opinions online about which platform is the 'best'. So how do you know which ads platform is right for you? That's exactly what we're discussing on today's episode.

• The pros and cons of each of the The Big 3 advertising platforms
• The most important choice you can make when first starting to run ads
• How to combat 'Ad Variance'
• Which Ads Platform I would start with if I was running ads for the first time

• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected] 

In today's episode, I'm talking all about whether you really need to be running Ads in the first place.

On top of this, I share the pros and cons of each of the BIG 3 advertising platforms for authors, how to know when the time is right for you to start running Ads and which ads platform you should choose first if you are brand new to ads. And much more besides. Enjoy...

• How to tickle the Amazon Algorithm with Ads
• The importance of the first 30 days of your book being published
• Why visibility is the name of the game in today's publishing world
• The pros and cons of the BIG 3 advertising platforms for authors
• How to choose your first Ads platform if you're brand new to running Ads
• When is the right time to start running Ads
• Potential scenarios/use cases when Ads can be beneficial

• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking about in the future. Enjoy...

• Who is Matthew J Holmes (AKA Matt!)
• What The Author Ads Academy Podcast is all about
•  The topics we'll be covering on The Author Ads Academy Podcast

• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]