Tracking conversions from BookBub Ads is something we aren't able to do, unfortunately; so we have to use another metric, aside from conversions, to determine the success of our BookBub Ads.

In today's episode, I'm sharing what that metric is...

• The number one metric to focus on with BookBub Ads
• How to improve this metric
• The 2 levers you can pull to improve the success of your BookBub Ads
• Some top tips for creating top performing BookBub Ads images
• How to target your BookBub Ads to the right audience
• And much more besides...

• Join Author Ads Insider (Free 7 Day Trial)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

Understanding the data in your Amazon Ads is crucial to be able to make informed, confident decisions when optimizing and scaling your Amazon Ads Campaigns. But which metrics should you be paying attention to?

In today's episode, I'm sharing the 6 metrics I focus on when managing Amazon Ads for clients. Enjoy...

• Which metrics to pay attention to in your Amazon Ads dashboard
• What to do if you're Ads aren't generating any impressions
• How to combat high click, no sales keywords or ASINs
• Why you may be getting impressions and no clicks
• The red-flag metric to troubleshoot your Amazon Ads
• And much more besides...

• Join Author Ads Insider
• How To Reduce Your Facebook Ads CPPs: Episode 21
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them!

In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode. 

• What to do when your Cost Per Clicks are rising
• How to combat Ad Fatigue
• Making sure your Ads aren't being seen too often by the same people
• The thresholds I use when looking at the different Facebook Ads metrics
• The most important Facebook Ads click metric
• And much more besides...

• Join Author Ads Insider
• How To Reduce Your Facebook Ads CPPs: Episode 21
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]

Cash Flow is so important to manage because if you don’t manage it sensibly, things can soon spiral out of control and have an impact not just on your business, but on your personal life as well. 

So in today's episode, I'm sharing my thoughts and top tips for managing your Cash Flow when you are advertising. 

With the delay between your Ad Spend going out and your Royalties coming in, you need some sort of a plan (and some cash in reserve) to sustain 2, sometimes 3 months of Cash Flow. And that's what I'm going to be discussing in today's episode... 

• Understanding when your Royalties are paid and when you pay for your Ads
• Sustaining Ad Spend for several months at a time
• A warning about Credit Cards
• The importance of setting a monthly budget - and sticking to it!
• What to do if you have limited funds to invest in advertising
• A personal story about why having cash in reserve is so important
• And much more besides...

• Join Author Ads Insider
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]

Amazon Ads can be a tricky beast to tame; they take time to refine and dial in. And unfortunately, Amazon Ads aren't a profitable venture for a lot of authors. So today, I'm sharing my Top 3 Tips for what to do if your Amazon Ads aren't profitable.

• The number 1 quality you need to possess to run Amazon Ads
• How long to leave Amazon Ads for before you start optimizing them
• A recent tactic I've discovered that goes against common practice with Amazon Ads
• What to do with your Amazon Ads when you're starting afresh and have no data to work with
• And so much more...

• Join Author Ads Insider
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]

Amazon Ads are definitely not a 'set it and forget it' Ad platform! To see results from your Amazon Ads, you need to be optimizing them on a weekly basis. And in today's episode of the Author Ads Academy podcast, I'm sharing my Top 3 Amazon Ads Optimization Tips. Enjoy...

• How to figure out your Amazon Ads Conversion Rate
• The best way to stop spending money on targets that are losing you money
• Finding a goldmine of data in your Amazon Ads Account you may not have known even existed
• Discovering targets that are profitable and ready for scaling
• And so much more...

• Join Author Ads Insider
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]

Over time, you may see the CPCs (Cost Per Clicks) of your Facebook Ads start to increase; not something you want! This happens to every single Facebook Ads Advertiser, so in today's episode I want to share my Top 5 tips for lowering your Facebook Ads Cost Per Clicks.

• The metrics to keep your eye on in your Facebook Ads Dashboard
• The importance of Relevancy
• How Ad Fatigue can impact your Cost Per Clicks
• Quick and simple tactics you can implement into your Facebook Ads today to lower your Cost Per Clicks
• And so much more...

• Join Author Ads Insider With Your Early Bird Discount
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]

Knowing when to turn off a Facebook Ads Campaigns, Ad Sets or Ads is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience and mindset.

If you've ever asked yourself, should I turn off this Ad or this Ad Set, or should I let it run a little longer, this weeks podcast episode is for you...

• What the Facebook Learning Phase is all about
• How the Learning Phase affects the performance of your Ads
• How long I let my Facebook Ads run for before turning them off, if at all
• The metrics I use to decide if and when to turn off a Campaign, Ad Set or Ad
• The thresholds of those metrics I'm looking for
• How Ad Variance affects your decision making
• And so much more...

• Ad Variance For Authors: Listen to Episode 17 of the Podcast
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]

You could spend $0 on a book launch, $1000 on a book launch, or even $10,000 or more on a single book launch! But what if you have just $100 to spend on the launch of your first or next book?

Can you really launch a brand new book with $100? In a word, yes! And in today’s episode, I’m going to share my blueprint for running a successful $100 book launch. 

• My recommendation and thoughts on Amazon exclusivity
• The optimum pre-order period for a new book
• Pricing your book for a launch
• How I recommend you split your $100 launch budget
• The Ad platform I recommend you use for a $100 launch budget
• The optimum duration of a book launch with a $100 budget
• What to do on each day of the launch
• And so much more...

• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Author Ads Power Hours
• Email Matt: [email protected]

Ads are an integral part of any book launch I do, as they are for many authors. But Promo Sites can be very powerful too; particularly when you combine them with Ads.

So in today's episode, I'm going to be sharing how I plan out book launches and use a combination of Ads and Promo Sites to work together, cohesively to maximize sales and page reads.

If you have an upcoming book launch, this episode is definitely going to be for you! So take notes and most importantly, take action.

• What Book Promo Sites are and how they can help you sell lots of books during a launch or promo
• The Promo Sites I used for this book launch and their associated costs
• How I plan book launches out for maximum sales from Ads and Promo Sites
• Some of the perks available to you when your books are exclusive to Amazon
• The royalties and profit earned from this book launch
• And so much more...

Resources

• Your FREE Resources For Running Ads: Author Ads Toolkit
• Book Launch Case Study Part 1: Listen to Episode 8 of the Podcast
• Book Launch Case Study Part 2: Listen to Episode 9 of the Podcast
• Book Launch Case Study Part 3: Listen to Episode 10 of the Podcast
• Facebook Ads CBO vs ABO: Listen to Episode 7 of The Podcast
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Author Ads Power Hours
• Email Matt: [email protected]