The Facebook Ads dashboard offers LOTS of different metrics you could look at, but the good news is, you don't need to look at all them!

In fact, aside from the main metrics such as Amount Spent and Budget, there are just 5 main metrics that I pay attention to when managing Facebook Ads for clients; and I'm sharing all of them in today's episode. 

• What to do when your Cost Per Clicks are rising
• How to combat Ad Fatigue
• Making sure your Ads aren't being seen too often by the same people
• The thresholds I use when looking at the different Facebook Ads metrics
• The most important Facebook Ads click metric
• And much more besides...

• Join Author Ads Insider
• How To Reduce Your Facebook Ads CPPs: Episode 21
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management and Consulting
• Email Matt: [email protected]