The Author Ads Academy Podcast

Sponsored Products Ads should generally make up around 80% of your Amazon Ads budget because they are the Ads that generate the most traffic, sales and Page Reads.

So, where do Sponsored Brands Ads fit into the mix? And what are Sponsored Brands Ads? Find out in today's episode of The Author Ads Academy Podcast...

WHAT YOU'LL LEARN

• What Sponsored Brands Ads are
• When and how to use Sponsored Brands Ads
• Are Sponsored Brands Ads right for you at this time?
• The type of targeting you can use with Sponsored Brands Ads?
• My Sponsored Brands Ads strategy
• Low-hanging fruit opportunities with Sponsored Brands Ads
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use.

This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them.

Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the individual performance of those individual targets.

WHAT YOU'LL LEARN

• The 3 different types of manual targeting
• A simple yet effective campaign structure
• A simple funnel structure that harnesses the power of Auto and Manual Targeting Campaigns
• The difference between long-tail and short-tail keywords – and when to use them
• How to use Manual Targeting Campaigns to defend your books and your brand
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Automatic Targeting Campaigns...some authors love them, some authors really don't like them! Today, I'm going to be diving into what Auto Campaigns are, best practices for using and more importantly, why they should form a fundamental part of your Amazon Ads Strategy.

WHAT YOU'LL LEARN

• What Automatic Targeting Campaigns are
• How to use Auto Campaigns to scale your Amazon Ads
• The 4 different Auto Match Types
• How much you should be bidding on Auto Campaigns
• The best bidding strategy for Auto Campaigns
• And so much more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

Welcome back! It's been a while since I posted a podcast episode, so I apologise about that. The past couple of months have been extremely busy, but I am now making time to bring you a new podcast episode every single week.

And today, I am introducing you to a new direction of the podcast, one that I am extremely excited about...

Moving forwards, The Author Ads Academy Podcast will be focusing entirely on Amazon Ads for authors and in this week's short episode, I'll be covering my reasoning behind this change in direction as well as giving you a taste of what to expect over the next few weeks and months.

WHAT YOU'LL LEARN

• The new direction for the Podcast
• My reasoning behind this new direction
• What to expect from the podcast over the coming weeks and months
• And more...

RESOURCES

• Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool
• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Work With Matt One-on-One: Author Ads Management
• Email Matt: [email protected]

If you've been running Amazon Ads for a while and you've generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports.

If you haven't run Amazon Ads before, or you just don't have much data to work with, then where do you start? 

That's exactly what I'll be sharing with you in this weeks episode.

• The one Amazon Ads Report that is a goldmine of information for mining keywords
• Where to start keyword research if you haven't run Amazon Ads before or have very little data in your account
• The 1-2 minute strategy to let Amazon find keywords for you
• The Campaign Structure I use for keyword campaigns
• How long to let these new keyword campaigns run
• A quick way to force Amazon to show your Ads if you're finding that you're not getting many impressions, clicks and sales
• And much more besides...

• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books.

The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months.

If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results. 

My 80/20 Amazon Ads strategy I'm going to share with you today may not be right for you and your books, but if you've reached your wits end with Amazon Ads, you feel like you've tried everything and nothing is working, or you're just looking for a fresh way to use Amazon Ads, then I encourage you to implement my 80/20 Amazon Ads Strategy that I walk you through in today's episode.

• The 2 phases I move through with Amazon Ads
• How and why I focus on the 80/20 rule (Pareto's Principle)
• What to do with your old and current Amazon Ads Campaigns
• How many Campaigns I am running at any one time
• The campaign types I use for the 2 phases of my Amazon Ads strategy
• The importance of negative targeting with your Amazon Ads
• And much more besides...

• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

If the keywords you're targeting with your Amazon Ads just aren't getting clicks, or they're getting a few but not enough to actually generate significant sales, then today's episode is for you.

• What timeframe to look at when analyzing your keywords
• The optimum account structure for your Amazon Ads
• How many keywords to put in your Campaigns
• What do about Ad Groups
• Troubleshooting low impression and low click keywords
• What books to target if you are using Product Targeting
• How to fix keywords with a low click through rate
• And much, much more...

• Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads.

This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours.

Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan?

That's exactly what I'm discussing in today's episode...

• The importance of a backup plan
• Example backup plans for advertising your books
• What's more likely to happen with Facebook Ads than downtime
• Next steps if you are too reliant on Facebook Ads
• And much, much more...

• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner. 

Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you.

If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution.

• What Facebook Ads Dynamic Creative actually is
• Best practices for setting up Dynamic Creative
• How to analyze the data from your Dynamic Creative
• Next steps after running Dynamic Creative Ads
• The Pros and Cons of Dynamic Creative and whether it's right for you
• And much more besides...

• Join Author Ads Insider (Free 7 Day Trial)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]

Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing! 

However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. 

In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...

• Why negative targeting is critical to see success with Amazon Ads
• The difference between Keywords and Search Terms
• Why you should be negating Keywords and ASINs, not just Keywords
• Where to find Keywords and ASINs to negate
• What to do with relevant Keywords and ASINs that are costing you money with little to no return
• The always-on Campaigns that should be running in the background at all times for harvesting the top performers
• And much, much more...

• Join Author Ads Insider (Free 7 Day Trial)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: [email protected]