Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong.

The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs have dropped.

What’s going on?

Why are the results so volatile? 

Why are my sales, page reads and royalties fluctuating all over the place?

Why is there no stability?

All of this boils down to one factor: Ad Variance

And in this episode, we’re going to be breaking down what Ad Variance is and more importantly, how to combat it.

• What Ad Variance is and why it happens
• The 2 ways to combat Ad Variance
• The best way (in my opinion) to combat Ad Variance
• And so much more...

Resources

• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Author Ads Power Hours
• Email Matt: [email protected]

When you're spending $50 per day on Amazon Ads, you have a good amount of flexibility to play with; testing different targets and scaling up what works. 

In today's episode, I walk you through how I spend $50 per day on Amazon Ads; the account structure, the campaigns, the biddings, the budgets - and more.

• The 5 Campaigns I run with a $50 per day budget - and why I run them
• Where I find profitable targets for Amazon Ads
• Why targeting your own books is so important
• A tool to make Amazon Ads keyword research quick and easy
• And so much more...

Resources

• Your FREE Resources For Running Ads: Author Ads Toolkit
• Publisher Rocket: www.matthewjholmes.com/rocket
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Author Ads Power Hours
• Email Matt: [email protected]

With $20 per day to spend on Amazon Ads, you can build up some fantastic momentum with your book sales.

Today, I walk you through how I would (and have) setup my Amazon Ads with a $20 per day budget, including the account structure, the targeting and so much more. 

• The 3 Campaigns I run with a $20 per day budget - and why I run them
• How to find profitable targets for your Amazon Ads - and what to do with them when you find them
• Using Ad Groups to keep your Amazon Ads dashboard clean and tidy
• My approach to keyword targeting
• The importance of Also-Boughts and how they can impact your overall sales on Amazon
• And much more besides...

• FREE, Weekly, Tactical Ads Strategies For Authors: Authors Ads Insider
• FREE Course: Free 7 Day Facebook Ads For Author Course
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

Spending $10 per day on Amazon Ads can be difficult; but not because of the reasons you might think! It's because spending any substantial amount of money on Amazon can be difficult - you really have to persuade them to take your money! 

But today, if you have $10 per day to spend on Amazon Ads, I'm going to share with you how I would setup my Campaigns and Account structure, along with some tips on bidding and audience research for your Amazon Ads.

So if that sounds interesting and just what you need to know right now, be sure to tune in...

• How to keep things simple with your Amazon Ads
• 2 options for your Amazon Ads Campaigns when spending $10 per day
• How to generate more visibility, brand awareness and exposure for your books with Amazon Ads
• The importance of audience research - and how to do it
• How to bid on your Amazon Ads targets
• And much more besides...

• FREE Course: Free 7 Day Facebook Ads For Author Course
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

$50 per day to spend on Facebook Ads is a great budget to work with on Facebook Ads because you can get a little adventurous and creative!

And in today's episode, I'll be sharing with you how I structure my Facebook Ads when spending $50 per day. This is the exact blueprint, the exact method I use when spending $50 per day on Facebook Ads.

Enjoy...

• The 4 Campaigns I use when spending $50 per day
• The budget distribution between these 4 Campaigns
• My recommendation for stacking audiences
• How to test new audiences
• How to test new Ad Creative ideas
• And much, much more besides

• FREE Course: Free 7 Day Facebook Ads For Author Course
• Episode 11: How I'd Spend $10 Per Day on Facebook Ads: https://matthewjholmes.com/episode11/
• Episode 12: How I'd Spend $20 Per Day on Facebook Ads: https://matthewjholmes.com/episode12/
• Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

If you have $20 per day to spend on Facebook Ads, how do you setup your Campaigns? How should you structure your Ad Sets and Ads?

Today, I'm going to be sharing with you exactly how I would spend $20 per day advertising your books! This is a short, tactical episode, but I think you'll find it incredibly valuable. Enjoy...

• How I would structure my Facebook Ads Account for spending $20 per day
• 2 different account structures for spending $20 per day
• How to show your Ads to people who already know who you are and are aware of your books but may not have read them...yet
• Difference between a Cold Audience and a Warm Audience
• And much, much more...

• FREE Course: Free 7 Day Facebook Ads For Author Course
• Episode 11: How I'd Spend $10 Per Day on Facebook Ads: https://matthewjholmes.com/episode11/
• Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

If you’ve got $10 per day to spend on advertising your books, how do you spend it? Over the next few episodes, I’m going to be sharing how I’d spend small and large budgets (because I’ve done both) on the top 2 advertising platforms for authors, Facebook Ads and Amazon Ads. 

Today, we’re starting with a $10 per day budget and we’re spending it on Facebook Ads...

• My 3x3 Facebook Ads Blueprint
• How I would structure my Facebook Ads Campaigns if I were spending $10 per day
• The best Campaign Objective for selling books on Amazon
• Who to show your Facebook Ads to and my recommended settings
• My top tips for Facebook Ads Creative
• And so much more besides...

• FREE Course: Free 7 Day Facebook Ads For Author Course
• Episode 2: Which Ads Platform Should You Start With To Advertise Your Books?: https://matthewjholmes.com/episode2/
• Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make…

Do you turn off all the Ads and coast with the sales and Page Reads that come along with a successful book launch due to the high ranking in the Amazon stores? Or do you continue running Ads, albeit at a lower daily budget? 

In today's episode, that's exactly what we're discussing! And I'll share my Post-Launch Ads Strategy with you for both Facebook Ads and Amazon Ads. 

• The 2 options you have with Ads after a launch or promo
• My preferred post-launch Ads Strategy for Facebook Ads and Amazon Ads
• Results from my latest book launch (sales, page reads, ad spend, royalties, etc.)
• Top Tips for riding the wave of a high ranking on Amazon after a successful launch
• And so much more...

• Book Launch KCD Combo Case Study Guide: https://matthewjholmes.com/kcdlaunch
• Episode 8: Planning For A Book Launch [CASE STUDY]: https://matthewjholmes.com/episode8/
• Episode 9: Optimising and Scaling Ads During A Book Launch [CASE STUDY] : https://matthewjholmes.com/episode9/
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you optimize your ads?

I’m in this exact position today! It’s Day 5 of the launch of my wife’s new book and I’m getting things ready to push hard for the final 2 days of the 7 day launch window.

In today’s episode, I’ll be sharing the results so far, what I’ve been doing, the ups, the downs and everything in between, to help you optimize and scale your ads for your next book launch. 

• Results for the first 4 days of this book launch and Kindle Countdown Deal combo
• A roundup of how I've been optimizing the ads
• What I'm doing to scale things up in preparation for the final 2 days of the launch window
• The ups and downs of the launch
• Top Tips you can bring to your next book launch of promo
• And so much more...

• Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]

In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between. 

Join me as I discuss the ins and outs of launching a book, and I'm sure you will pick up some tips and tricks you can use when you launch your next book. 

• How I plan out a book launch
• The budgets I use for each ad platform
• My strategy and objectives for this book launch
• What I'm doing to advertise the pre-order of this new book
• The account structure I'm using for Facebook Ads, BookBub Ads and Amazon Ads
• The Promo Sites I'm using for this book launch
• And much, much more besides

• Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
• Work One-on-One with Matt: Author Ads Power Hours
• Your FREE... Author Ads Bundle
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]