The Author Ads Academy Podcast

EP9 | Optimising and Scaling Ads During A Book Launch [CASE STUDY]


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It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you optimize your ads?


I’m in this exact position today! It’s Day 5 of the launch of my wife’s new book and I’m getting things ready to push hard for the final 2 days of the 7 day launch window.


In today’s episode, I’ll be sharing the results so far, what I’ve been doing, the ups, the downs and everything in between, to help you optimize and scale your ads for your next book launch. 


What You'll Learn
  • Results for the first 4 days of this book launch and Kindle Countdown Deal combo
  • A roundup of how I've been optimizing the ads
  • What I'm doing to scale things up in preparation for the final 2 days of the launch window
  • The ups and downs of the launch
  • Top Tips you can bring to your next book launch of promo
  • And so much more...


Resources
  • Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
  • Work One-on-One with Matt: Author Ads Power Hours
  • Your FREE... Author Ads Bundle
  • Your FREE 3 Part Video Training: Jumpstart Author Ads
  • Advertising Books: FREE Books Written by Matt
  • Email Matt: [email protected]


...more
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The Author Ads Academy PodcastBy Matt Holmes

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