The Author Ads Academy Podcast

EP8 | Planning For A Book Launch [A $3000 CASE STUDY]


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In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between. 


Join me as I discuss the ins and outs of launching a book, and I'm sure you will pick up some tips and tricks you can use when you launch your next book. 


What You'll Learn
  • How I plan out a book launch
  • The budgets I use for each ad platform
  • My strategy and objectives for this book launch
  • What I'm doing to advertise the pre-order of this new book
  • The account structure I'm using for Facebook Ads, BookBub Ads and Amazon Ads
  • The Promo Sites I'm using for this book launch
  • And much, much more besides


Resources
  • Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
  • Work One-on-One with Matt: Author Ads Power Hours
  • Your FREE... Author Ads Bundle
  • Your FREE 3 Part Video Training: Jumpstart Author Ads
  • Advertising Books: FREE Books Written by Matt
  • Email Matt: [email protected]


...more
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The Author Ads Academy PodcastBy Matt Holmes

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