The Author Ads Academy Podcast

EP4 | How Much Do You Need To Spend On Ads?


Listen Later

Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time investment.


Today, I'm going to be sharing with you how much I recommend you should be spending on ads if you're just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend.


What You'll Learn
  • How to earn $1000 per month from your books with ads
  • The numbers you need to be crystal clear on
  • The importance of Cost-Per-Click and Conversion Rate and how they impact the royalties you earn from your books
  • Customer Lifetime Value; what it is and how it affects your ad spend
  • My recommendation on how much you should spend on ads if you're just getting started


Resources
  • Work One-on-One with Matt: Author Ads Power Hours
  • Episode 2, Which Ads Platform Should First Time Authors Use To Advertise Their Books: https://matthewjholmes.com/episode2/
  • Your FREE 3 Part Video Training: Jumpstart Author Ads
  • Advertising Books: FREE Books Written by Matt
  • Email Matt: [email protected]
...more
View all episodesView all episodes
Download on the App Store

The Author Ads Academy PodcastBy Matt Holmes

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings