Every platform is favoring video content right now.  Besides the obvious YouTube, Facebook, Twitter, Instagram - all of them are rewarding the use of video.   Joshua Wethington is on the show today to help us navigate the waters on how to optimize for these platforms and get the most out of your video marketing strategy.   We start with the discussion on the importance of daily video content:  who it makes sense for and if it's still a powerful strategy.   Then, we dig in deep on how to optimize your content, and more importantly, how to make sure you're taking the right approach overall with your videos so that you're hitting your target clients and getting them interested in what you offer.