In this episode, Russell Goldsmith hosts Greg Jackson, founder of Octopus Energy, and Jason Mann, Senior Managing Director at FTI Consulting, to discuss the effects of a zonal pricing system in the UK energy market. They explore how the current electricity market operates, why changes are needed to address high energy bills and system inefficiencies, and how zonal pricing could offer a more effective and cheaper solution. The discussion covers the benefits and potential challenges of transitioning to a zonal pricing system and the potential impact on both businesses and consumers.