Join Wayne Yap and Vernette (The Nail Lab) as they discuss the struggles of customer acquisition and how she brings value to her customers. Vernette focused on her unique selling point and built a business that is able to withstand the struggles of COVID-19. Wayne and Vernette even explored several business decisions in the pipeline in light of the global uncertainty! Listen to learn more about Vernette experiences as an entrepreneur!  

 

Enjoy!

 

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A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.

 

Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.

 

In addition to his professional interests, Wayne spends his time learning about cosmic energies.

 

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You can find Wayne on... 

Website https://www.ugadvisory.com/

Instagram https://www.instagram.com/266businesspodcast/

LinkedIn https://www.linkedin.com/in/wayne-yap-ug/

 

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You can find more about The Nail Lab on... 

Nail Lab Facebook https://www.facebook.com/TheNailLab.sg/
Nail Lab Instagram https://www.instagram.com/thenaillab.sg/

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Today’s Episode: Vernette - The Nail Lab

[00:10] Introduction: Starting a business

[03:26] Educating clients on the business service offering

 [05:41] Initial Customers Acquisition Struggles 

[11:33] Mutually Beneficial Partnerships & Campaigns

[18:14] Converting new customers to regular ones

[21:05] Impact of  COVID-19 on business 

[25:25] Engaging clients during this period

[27:11] Marketing during lull periods

[30:54] Expansion plans 

[38:24] Advice to past self 

More ways you can grow your business:

1. If you love the way Wayne thinks and problem solves, here is your opportunity to work with him! Simply follow the steps stated on the website http://ugadvisory.com/services/ and our customer service offers will be in touch!

2. Craving to grow your business as successfully as our guests? Our FREE Ebook will guide you through 8 Profit Multipliers that will help you double your revenue in 6 months! Download your FREE copy here http://ugadvisory.com/ebook/