The things we used to buy outright have served their time. The market has spoken and service wins. Anything you can imagine in technology can and now should be sought after as a service and for one pure reason. Continuity. Your experience is and has always been predicated on experience. The best way to sustain a positive experience is to invest in the creator of that experience. Silo’d resources can quit. They can create castles. They can lose interest. Service is steady.