Cravings! Comfort or hunger? How can you tell?! To give in or not to give in! CRAVINGS = COMFORT?! Why? Because sometimes, if you are busy, you may desire something that is not necessarily good for you; it is counter to your goals. The next step to not giving in to these cravings is that the next time you crave something, you must first challenge yourself pause and write down the thoughts you are having that you are trying to avoid with food.