Swapnil landed his dream job when he graduated from college. After 3 years at Twitter, he decided to come back to India and startup. What followed was an 18-month struggled to find the right idea and co-founder. Swapnil finally connected with his college roommate and their experiences lead them to start obseve.ai.

The two of them started selling the idea before they had a final product. When it came to growth, they experimented with a variety of sales channels to find out which ones work and doubled down on them. Swapnil advises founders to start selling in the right market from Day 1.

More info on: ajuniorvc.com/podcast