Ushering a brand and a team from chaos to composure (C2C) and back to chaos again while the world's economy is unstable doesn't require a new entrant to the marketing tech stack. It needs leadership. C2C leadership. In this episode, John Wiltshire joins purpose-driven leadership expert and best-selling author Ron Tite, Founder and Chief Creative Officer of Church+State, to discuss how to seize opportunities in chaos and gain the momentum to come out stronger.

Here's a snapshot of what they cover:

• The definition of leadership (5:25): taking specific actions to improve the lives of the people around you (starting with yourself) and being open to changing your opinion as your data changes.
• A parable for leadership: How races are won in the corners (7:54): Just like racing drivers, a leader will accelerate in the middle of the curve. The earlier you accelerate (whether it's through investment, increased attention and focus or the willingness to change your business to help your customers) the bigger and greater your momentum will be.
• Purpose equals sacrifice – and what this has to do with Lady Gaga (10:48): Leadership is bound by purpose defined by action and adopted by others through communication. Ron believes purpose allows us to broaden and diversify a portfolio of products (much like Lady Gaga did when she couldn't perform live) and still be held by a consistent belief.
• The importance of communication (from stand-up to leadership) 17:15: Whether you're a leader or a stand-up comedian, you have to communicate well, be authentic and transparent. But you can't ignore the reality of the room, you need to address it. Not only do you need to pivot on the spot, you need to go all in – and that's where the gold comes from.
• Why you shouldn't cover up your roots (27:18): With virtual meetings, you share parts of your life (whether intentionally or unintentionally) like your family, pets, artwork – your roots. This gives each party a better sense of each other, which will help build trust and increase collaboration.

To learn more about C2C leadership and how to put your business on the right track for success🎧 tune in to CMA Connect🎧.

Stay connected and receive the latest marketing news and industry trends by visiting thecma.ca and signing up for a myCMA account.