The Influential Communicator

[EP.21] How to use Storytelling to Influence, Persuade and Sell more Effectively with Victor Antonio

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How To Use Storytelling to Influence, Persuade And Sell More Effectively;


As we all know, making connections with prospects and keeping them engaged plays a crucial part in the business world – especially if you want to make sales.

One way to do that is by telling stories. Storytelling humanizes your selling and makes connections with prospects more meaningful.

It’s also an opportunity for you to get creative with your sales pitch and bring some personality to what you are selling. 

However, it can’t just be any story you can think of; it has to be a story that will resonate with your prospect on a personal level and one which connects to the million dollar problem which is draining their time, money and energy.

So, how can we make that connection and become a more effective storyteller?

In today’s episode of The Influential Communicator, Victor Antonio shows us the nitty-gritty on how to use storytelling to influence, persuade, and sell more effectively.

Alright, no more dilly-dally, hit that play button!


WHAT WE DISCUSS:
  • [0:26] - Who is Victor Antonio?
  • [12:41] - Talking ego, tapping into your inner voice, and the realization that you should just be yourself
  • [17:15] - How storytelling helps salespeople be more memorable
  • [33:06] - The “SPA Framework” and what it can do for salespeople
  • [36:26] - The difference between a case study and a customer success story
  • [39:52] - The right time to share stories as a salesperson
  • [44:13] - How a salesperson can use storytelling to appeal to the personal desires of the prospect
  • [49:03] - 3 things a salesperson can do to ensure they don’t sound scripted when sharing a story
  • [55:24] - An influential communicator Victor looks up to today
  • [01:03:05] - If Victor has experienced imposter syndrome when hanging around with people of influence.


    • VALUABLE INSIGHTS AND KEY TOPICS:
    • How to not lose yourself on the road to success by having more self-awareness when you are not being yourself and by having the courage to do things your way


    • How to be more memorable in the eyes of your prospect by telling impactful stories which spark an emotion


    • How to make better connections with your prospects by knowing what's meaningful to them, identifying their problems, and helping them understand them clearly


    • How to penetrate your prospects’ minds by appealing to the different ways in which they process information


    3 WAYS TO BOOST YOUR CHARISMA ACCORDING TO VICTOR ANTONIO:
    • Don’t rush conversations.
    • Listen better and listen with empathy.
    • Remember the things that other people tell you.


      • NOTABLE QUOTES:
      • [06:15] - “Sometimes I think we’re obsessed with clocking everything, getting too much done too quickly, that we don’t take our time just to talk to people.” - Victor Antonio 


      • [15:06] - “The toughest road to success is the road back to you.” - Victor Antonio


      USEFUL RESOURCES:

      Connect with Victor Antonio:

      https://victorantonio.com/

      https://www.linkedin.com/in/victorantonio

      https://twitter.com/VictorAntonio

      https://www.youtube.com/channel/UCfCyFresVpOJsopvipmcVIQ

      https://www.facebook.com/TheVictorAntonio


      Connect with Ravi:

      https://www.theravirajani.com/podcast

      https://www.linkedin.com/in/ravirajani/

      https://www.tiktok.com/@theravirajani

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      The Influential CommunicatorBy Ravi Rajani
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