Kelli is the co-founder of creative studio And/Or, and has worked in motion design and branding for 15 years with brands like MTV, Netflix, and Amazon. She is a graduate of Cranbrook Academy of Art and has taught and lectured at the College for Creative Studies, Pratt, NYU, SVA, Yale, and RISD.

Kelli has directed show titles for FX, HBO and Paramount's Lip Sync Battle, as well as designing title sequences for a number of films and documentaries including The Assistant, Certain Women and critically acclaimed drama Never Rarely Sometimes Always.