Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/

Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/

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In this episode of the ASOM Pod, the hosts — Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) — explore their favorite marketing tactics and strategies, sharing both unconventional approaches and proven methods that have driven success in their own ventures. From using giveaways to fuel customer engagement to transforming customer service into a profit center, they reveal actionable insights that can elevate any marketing game.

What You’ll Learn:

* How to leverage giveaways to build engagement and brand loyalty

* Why live video shopping is a powerful tool for connecting with audiences

* Creative ways to use event marketing to build pre-launch excitement

* How customer service can evolve into a profit center

* Strategies to improve customer retention through win-back phone calls

* How to adapt marketing tactics across different sectors, including SaaS

Whether you’re looking to deepen customer engagement, increase retention, or just need fresh marketing inspiration, this episode is packed with actionable tactics to drive business growth.

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00:00 Recap of BattlGames Event

01:09 Introduction to the ASOM Pod

01:42 Meet the Hosts

02:53 Marketing Tactics Discussion

03:29 Giveaways as a Marketing Strategy

04:21 Live Video Shopping Experience

05:56 The Power of Giveaways

15:26 Creating a Buzz

17:59 Innovative Marketing in Restricted Industry19:31 Applying Marketing Tactics to SaaS

21:36 BattlBox's Customer Service Transformation

25:28 Retention Strategies and Customer Feedback

30:19 Event Marketing Strategies

35:40 Wrapping Up

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!