You want your store to look good, and so do we. But there has to be a balance struck between looking good, performing well, and discoverability. This is a conversation that can get pretty heated between designers, developers, and SEO professionals. But we need to talk about it, because it impacts your store dramatically.

So what takes precedence? Search Engine Optimization or User Experience? Is it either or in this battle royale? Or is it a blend of both? Today it’s just us - Kelly and Rhian Talking about two things we know best from opposite sides of the same coin.