<p>I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out.</p>

I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out.

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EP23: Targeting a hyper-specific customer profile in my marketing.

EP23: Targeting a hyper-specific customer profile in my marketing.