Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.

Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.

I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight.