Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work.

A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.

Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence.

Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important.

Your bank balances give you some important information about your business finances, but they're just a small part of the true picture.

Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how.

We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it.

Hint: The question is not "who did the amazing photography on your website?"

Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them.

In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me.

Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers.