I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out.

We all want the big dollars and the big, engaged email lists. We can have them...if let early, important signs of life help us through the lonely, quiet slog of the first few months/years of a project.

Have all the products been created? All the newsletters written? All the clients sold? Is there just too much competition?

It's possible to effectively outsource certain aspects of your marketing...under the right circumstances.

I had two conversations about my new software product this week. One prospect was a "probably" and the other was a "no." This episode explains why I'm so grateful for the "no."

Sticking with one market/set of problems for the long haul allows you to build assets that will pay you over and over for years to come.

A few thoughts on how increasing the risk in a project could be its only real chance of success.

I've successfully launched my product, but if I want to reach my revenue goals I'll have to shift my focus.

I used to freeze up when people asked me what I really wanted to do in my life and business. Then I used this exercise to help me come up with an answer I trust.

I don't borrow for consumption, but I'm not anti-debt. There's too much debt around dogma; borrowing isn't inherently right or wrong. Sometimes NOT borrowing is the least rational thing you can do. Episode 14 explains why.