What does it really take to build powerful, authentic relationships that stand the test of time—and fuel your personal and professional growth? It’s not about collecting contacts or chasing visibility. It’s about being intentional, generous, and showing up in meaningful ways for the people who matter. In today’s world of fast connections and online noise, cultivating rich relationships is more important than ever.

In this episode of The Inside Story Podcast, I sit down with publicity strategist and author Selena Soo to talk about her new book, Rich Relationships, and the deeply personal experiences that shaped her perspective on connection. From breathtaking generosity to breaking free from toxic dynamics, Selena shares powerful insights on how we can all show up more fully for others—and for ourselves.

Hit PLAY to hear:

What "rich relationships" really are—and how they go far beyond business networking

How breathtaking generosity can transform a relationship in just one moment

Why showing up in someone’s life during a hard time leaves a deeper impact than any strategy

The $7,000 lesson that led Selena to invest in people instead of ads—and how it paid off

What childhood, culture, and vulnerability taught her about human connection

The importance of storytelling when it comes to deepening relationships and leaving a legacy

What Selena hopes Rich Relationships will do for readers—and why it’s her most personal work yet

If you're craving more authentic connection in your life and business, this conversation will inspire you to start leading with intention, curiosity, and heart. Listen in—and then take action. Pick one person today to reach out to with genuine support, encouragement, or a simple thank you. That small act could be the start of something extraordinary.

Interview links:

Pre-order Selena’s book, Rich Relationships, here https://richrelationshipsbook.com/single/?rootabl=lightbeamers#buy-one-copy

Grab the first four chapters of the book for free! Plus, Selena’s 25 Rich Relationships scripts here http://richrelationshipsbook.com/April

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