The sources detail the extensive use of image media in business, outlining its applications, workflow, and technical aspects. Businesses leverage images for product display to boost purchasing desire, product explanations or tutorials using step-by-step visuals, advertising marketing to capture attention, and social media sharing to enhance post appeal and guide consumers to online stores.
The image media workflow involves photographers taking initial product shots, followed by image editors employing professional tools like Photoshop or AI for crucial techniques such as background removal, color adjustment, blurring, layer masking, and applying filters to achieve optimal visual results. Commercial photography prioritizes understanding the target market, producing high-quality photos, accurately presenting the product's features, and thorough post-processing. Various image editing software options exist, from professional ones like Photoshop and AI to free alternatives like GIMP, Canva, and Krita.
Image media is also critical for event promotion and social media product posts, requiring meticulous visual content creation, detailed editing, and a final review to ensure consistency and clear information. The strategic use of product endorsers is highlighted, considering their image and brand compatibility. Furthermore, the advancement of AI allows for virtual endorsers and models, which can reduce costs and improve efficiency, though challenges remain regarding their naturalness, legal implications, and technological maturity.

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