Tech World Human Skills

EP24: Using Story Arcs To Engage Stakeholders with Mark Green

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Summary

Mark Green is host of the popular "Two PreSales in a Pod" podcast, he's the Master of Ceremonies at the Demofest Events and Director of Pre-Sales and Buyer Enablement at Consensus.  In this episode we talk through story arcs and how they help you influence stakeholders.

 

Key Takeaways

  • Storytelling is a powerful tool for engaging and influencing people.
  • A story needs credibility (ethos), logic (data), and emotion (pathos).
  • Story arcs, such as the Cinderella arc, can be used to structure narratives and create tension and resolution.
  • Crafting stories for different audiences and stages of the buying journey is essential.
  • Storytelling can be applied to demo automation to create engaging and impactful presentations.

    • Showlinks

    • Elevated You Home - www.elevatedyou.live/twhs 
    • Ben Linked In - https://www.linkedin.com/in/benpthoughts/ 
    • Mark Home Page - https://www.mark.technology/ 
    • Mark Linked In - https://www.linkedin.com/in/marktechnology/ 
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