Nachiket Morale joins us to discuss his strategies for Product Feed Optimization in Google Merchant Center.

Product Feed optimization is a highly underrated area for Google Shopping and Performance Max campaigns. A well-optimized feed can actually turn things around for the performance of your Shopping Campaigns.

Why? Because when it comes to Shopping campaigns, your products serve as the ads and better-optimized products help Google categorize, index and therefore discover them better for user searches.

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