Google Ads Podcast by Guided PPC

Ever had your products disapproved on Google Shopping or Amazon because of GTIN or barcode issues?

In this episode, Santosh sits down with Megan Baumer, Director of Business Development at GS1 US—the official source for GTINs (Global Trade Item Numbers) and barcodes—to reveal the truth about product identifiers, why they matter for eCommerce growth, and how to avoid costly mistakes.

We cover:

What GS1 US actually does (and why you should care)

How GTINs impact Google Shopping visibility & Amazon listings

The dangers of buying cheap GTINs from resellers

Single GTIN vs. Company Prefix—which is right for your brand?

How to fix product disapprovals and feed errors fast

GTIN best practices for scaling DTC and agency-managed brands

If you run an eCommerce store, manage product feeds, or work with clients in online retail, this conversation is packed with insights that can save you time, money, and headaches.

🎧 Listen now and future-proof your product listings.

In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey.

We dig into:

🔥 What’s actually working in Google Ads in 2025

🧠 Key insights from Google Marketing Live 2025

💡 Performance Max, Brand Search, and the role of AI

🏗️ How to build a lean, honest, and high-impact Google Ads agency

🚫 Why most agencies get it wrong — and how clients can spot red flags

⚔️ Meta Ads vs Google Ads (we didn’t hold back)

If you’re running Google Ads or managing it for clients, this is the strategic, no-fluff conversation you’ve been waiting for.

🎧 Tune in and get smarter with every minute.

📍Guest: Kirk Williams

CEO, ZATO Marketing

https://zatomarketing.com

@PPCKirk on Twitter

🔗 Get A Free Google Ads Audit here: https://guidedppc.com

#GoogleAds #PPC #PerformanceMarketing #KirkWilliams #GML2025 #AgencyLife #DigitalMarketing

Why PMax sucks… and how to make it suck less 🤷‍♂️

I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max.

We discussed:

🔍 Why PMax feels like a black box (and why that’s a problem)

🧠 Why Meta Ads still wins when it comes to creative testing and control

🛠️ What Google could do better to empower real marketers

💡 When PMax actually performs well – and when it’s just flushing budget

⚔️ Real strategies to make PMax work despite its limitations

If you’re an eCommerce brand or a media buyer wrestling with Google Ads, this one will hit home.

Join me for a powerhouse conversation with none other than Jyll Saskin Gales, Google Ads Coach and Founder of Inside Google Ads – just days before the release of her much-anticipated book “Inside Google Ads”!

🚀 Google Ads Insights with Frederick Vallaeys |  Optmyzr  🎯

In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry trends.

Whether you’re new to Google Ads or a seasoned pro, this episode is packed with valuable takeaways to help you improve your ad performance and drive better results.

Tune in for a deep dive into Google Ads strategies, with actionable advice from one of the industry's leading strategists.

Tune in to an exciting episode of the Google Ads Empower Hour with Austin LeClear, Co-Founder of @growmyads! 🚀

Austin brings his expertise in Google Ads to the table, sharing valuable insights on campaign scaling, optimization, and driving results for your business. Whether you're just starting out or you're a seasoned pro, this episode is filled with actionable tips and strategies to enhance your advertising approach.

💡 Key Takeaways:

✔ Optimizing your campaigns effectively

✔ Avoiding common Google Ads mistakes

✔ Maximizing ROI on your ad spend

Don't miss the chance to learn from one of the industry's leading experts!

🔔 Subscribe to stay updated on more powerful content from Google Ads Empower Hour.

🚀 Join Us Live: Unlock the Secrets to PPC Success with the CEO of Data Feed Watch! 🚀

In this episode, we tackle one of the most impactful yet under-discussed aspects of PPC success: Conversion Rate Optimization (CRO). Join us as I sit down with Cameron Calder, founder of Hype Digital and CRO specialist, to dive into the game-changing ways CRO can amplify PPC performance.

Join us for an insightful podcast with James Andrew Elder, a veteran and owner of a transparent, licensed, and insured moving company, as we tackle the challenges of choosing the right movers and scaling a moving business. Discover expert tips on avoiding bait-and-switch tactics, vetting moving companies, and asking the right questions to ensure a smooth move.