Why PMax sucks… and how to make it suck less 🤷‍♂️

I recently sat down with Andre Kempe, founder of Admiral Media, on his podcast Why PMax Sucks – and we went deep into the messy world of Google Ads Performance Max.

We discussed:

🔍 Why PMax feels like a black box (and why that’s a problem)

🧠 Why Meta Ads still wins when it comes to creative testing and control

🛠️ What Google could do better to empower real marketers

💡 When PMax actually performs well – and when it’s just flushing budget

⚔️ Real strategies to make PMax work despite its limitations

If you’re an eCommerce brand or a media buyer wrestling with Google Ads, this one will hit home.