Influence Understood

Ep25 The Key To Effective Sales Conversations

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Episode 25
The KEY To Effective Sales Conversations!
Show Notes:

Recap of last week:  Strategies For Breaking Into New Accounts

What makes a sales conversation effective?

The Message:
  • Who is the target of this message?
  • Does it address my target’s WIIFM?
  • Is it concise, but interesting?  (How long should it be?)
    • The Delivery:
    • Warm
    • Engaging (questions!)
    • Naturally curious
    • Jargon, jargon, jargon the double-edged sword.  (Check out this blog post about Jargon)
      • Weekly Challenge:

      Read my blog post about the 2 elements of effective sales communication (Here!)

      Look at your messaging around initial conversations with prospects.

      Is it:

      • Clear- Is it easy to understand (from your audience’s view)?
      • Concise- Take a minute and cut out any extraneous words or distracting tangents
      • Jargon-free (see my post on JARGON)- Don’t use language that your audience won’t understand
      • Targeted towards THEIR wants and needs NOT your “pitch”
        • Good Selling!

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        Thank you,

        -G
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        Influence UnderstoodBy Gerry Gadoury