Growing up, Reeju had never thought of starting his own venture. It was after receiving an admit from ISB when he started thinking about what he really wants to do in life. Considering the huge expense of Bschool, in addition to the opportunity cost at hand. He made the decision of not doing an MBA and starting up instead. He met his co-founder Akash through a mutual friend. The two often used to bounce around business ideas with each other. Before starting up, they evaluated many different ideas and narrowed down on the problem they both had faced personally, Cash on delivery payments for online businesses. Today, Cashfree is used by over 50000 businesses with transactions worth $12 billion processed annually.

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