When most people hear the word “podcasting,” they tend to only think about having their own show. But our guest Collin Mitchell knows you don’t need to have your own podcast to make podcasting work for you. 

Being a guest on someone else’s podcast can help you share your story, grow your sales, and get your brand in front of hundreds (or thousands) of listeners. 

You don’t need to wait until you’re a leader in your space or a mega-successful CEO, either.

Your story has value now – and the sooner you start putting your brand out there, the faster it’ll take off. 

How can you start guesting on podcasts today?

Hit play for Collin’s top tips.

• You don’t need to have a podcast to benefit from one. Being a guest on someone else’s show can be just as (and often even more) effective than trying to start your own. 

• Guesting can generate leads for your business. It helps you build your brand and enhances your thought leadership, which opens the door to guesting on more shows.

• Podcast listeners are four times more likely to take action on something they hear compared to a prospect clicking on an ad or reading a blog article.

• “I don't care who you are or where you are in your journey. There's a show that you can add value too. We all have a story that's worth telling and the sooner you get started, the better you'll get at it.” – Collin (11:30)

Ravi Rajani

Collin Mitchell