Many business owners think a 'vision' is just a fluffy, airy-fairy statement. In the episode, Marcus Kroek explains why it’s actually the most practical tool for building a real competitive advantage.

He covers why most vision statements fail, and how you can fix it immediately. Marcus uses the simple, practical example of 'the best pie shop in town' to demonstrate how a clear vision makes your decision-making easier and helps you build a 'tribe' of loyal customers and staff.

This is about turning a simple goal into a powerful unique selling proposition (USP) that makes your business stand out.

For more info on this topic, email [email protected] with the subject "UPS".

And for more from Marcus, head to: http://businessunlocked.com.au

This is a Podvan Media production.