Good Morning, Money!

Ep.272 The Eisenhower Matrix: Why You’re Busy But Not Productive


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The Eisenhower Matrix: Why You’re Busy But Not Productive
Dwight Eisenhower once said: “What is important is seldom urgent, and what is urgent is seldom important.”

That idea became the Eisenhower Matrix—a framework that separates busyness from true productivity:

  • Urgent + Important: Do it now.
  • Important, Not Urgent: Schedule it.
  • Urgent, Not Important: Delegate it.
  • Neither: Delete it.

Most people spend their days trapped in urgency—answering emails, putting out fires—while neglecting the work that actually compounds: learning, strategy, relationships, and rest.

Money lesson: Productivity isn’t about doing more. It’s about doing what matters most. Master the matrix, and you master your time.

Good Morning, Money. Your sip of success starts with clarity.

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Good Morning, Money!By Rosha Entezari

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